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Introduction to Twitter's Promoted Products

Promoted Accounts

The starting point for brands new to Twitter. Promote your account and gain new, targeted followers. Pricing is based on a cost per follow model.

Promoted Tweets

Twitter's most sophisticated product, Promoted Tweets form the backbone of any campaign. Amplify your message to a larger, targeted audience. Any organic Tweet can be promoted.

Promoted Trend

Promoted Trends are extremely effective at generating mass reach and awareness. Promote any #hashtag of your choice & pin Tweets to the top of the search results for the #hashtag. Exclusive to one brand only per day per country.

First View

Massive video reach and awareness by owning top spots on Trends and users timelines for a day.


The gateway to premium content. In-steam pre-roll video ads that deliver the power of TV advertising with the reach and measurable ROI of digital.